Tokyo 2020

Apr 27

Three months to go until the biggest sporting event of 2021—are you ready?

The last time we had to wait for a postponed Olympic Games, the world was in turmoil. The 1944 Winter Olympics were to take place in Cortina d’Ampezzo, Italy, but with World War II raging the event had to be put on hold. Eventually, those Winter Games were held—four years later—in St. Moritz, Switzerland.

Seventy-six years later, turmoil once again added complexity to the world’s greatest sporting event as the coronavirus pandemic put the brakes on the Tokyo 2020 Olympic and Paralympic Games. The extraordinary build-up is sure to make it feel even more special, and Tokyo 2020 in 2021 will be an unprecedented celebration of unity and solidarity: an opportunity to celebrate humanity’s triumph over adversity. The Games will act as a milestone in the world’s shared journey of recovery—just as was the case in 1944.

Ready to Compete

With a lack of opportunities for athletes to compete in 2020, and an additional year to train, it’s likely we will see sports at its very best this year. So why not celebrate the return of world-class sports in world-class style with Official Hospitality?

Japanese culture is renowned for its hospitality, and this, combined with unparalleled experience in providing exclusive hospitality packages at the biggest sporting event in the world, means that businesses and individuals alike are in for a once-in-a-lifetime experience at Tokyo 2020.

Watching the Games with official hospitality will ensure unrivaled access to top category tickets for each event. The majority of Tokyo 2020 Olympic Official Hospitality venues are located within the ticket perimeter of each venue*, putting you and your guests at the heart of the biggest global sporting event of the year. Guests are also provided with daily event schedules and will be able to keep up with all the sporting action on television screens placed around the hospitality venue.

Prime Experience

As well as providing the best view of the Games, Tokyo 2020 Olympic Official Hospitality offers a range of gourmet dining options, from casual buffet to premium fine dining, prepared by top international chefs. Guests will be treated to complimentary drinks, including specially selected Champagne, sake, fine wines, and beers with selected packages.

Get more details and arrange your Tokyo 2020 experience: Sports Travel & Hospitality Japan

For those looking for a more casual option, our Premium package offers a VIP supporters pack, including food and drinks that you can enjoy at your top category seat, so you don’t miss a moment of the sporting action.

Watching the Games in Tokyo 2020 Olympic Official Hospitality is the perfect way to celebrate the return of sports with your colleagues, treat someone special, or impress clients to drum up revenue.

Many businesses opt to purchase packages as a team-building opportunity for staff. Companies find the chance to liaise in a more relaxed environment helps colleagues get to know one another better while bonding over a shared experience. Teams are strengthened and morale boosted, leading to increased productivity back in the workplace—a clear home run!

But the benefits of sports hospitality go beyond socializing. Hosting a memorable event for new or potential clients is a great way to galvanize and foster long-term relationships, which in turn increases business and profitability. In a 2017 survey conducted by SMG Insights and YouGov, the research suggested that 92 percent of businesses who buy corporate hospitality believe it is extremely effective at improving relations with clients. And a 2013 study by the groups and STH found that 70 percent of those who attend as a corporate hospitality guest say it drives greater brand loyalty than print and online advertising or direct telephone calls. This all points to client retention and a substantial return on investment.

The Tokyo 2020 Olympic Official Hospitality Packages include the finest food and drinks from around the world, providing an opportunity for you and your guests to experience the Games in an unrivaled fashion while putting measures in place to manage the health and safety of our hospitality attendees.

A Rugby Experience of a Lifetime at #France2023

STH Japan will provide Japanese rugby fans with another experience of a lifetime through their appointment as an official travel provider for the Rugby World Cup 2023, France, in the Japan region. Following the success of operating the official hospitality program at the Rugby World Cup 2019, STH Japan is delighted to continue their partnership with the tournament.

Get more details and arrange your Rugby World Cup 2023 experience: Sports Travel & Hospitality Japan

STH Japan will be designing an innovative range of travel package options and price points. All packages will include an element of travel, accommodation, and tickets to the biggest matches. Following the popularity of the Rugby World Cup 2019 and a 99-percent ticket sellout rate*—the highest ticket sellout rate in the history of the tournament—it is advised that customers purchase as early as possible to avoid disappointment.

The year 2023 will be an historic one, marking the 10th time the Rugby World Cup has taken place and honoring 200 years since the invention of the game in 1823. The celebration will last for 45 days, kicking off from September 8 and running through October 21. The Rugby World Cup 2023 will take place in 10 host cities, creating a festive atmosphere across the country. Currently, there are 12 teams confirmed to play, with Japan already qualifying, leaving teams including the United States, Samoa, and Tonga fighting for the final eight spots.

The previous Rugby World Cup will be one to remember after the Japanese Brave Blossoms delivered a record-breaking tournament. Not only did they finish top of their group after historic victories over Ireland and Scotland, but they also played in their first quarter-final at a Rugby World Cup. Following their performance in front of home fans, the pressure will certainly be on as the Japanese national team prepares for France 2023.

STH Japan President and Representative Director Brendan Delahunty said: “We are thrilled with the appointment as an Official Travel Agent for Rugby World Cup France 2023. This reflects STH Japan’s dedication to providing experiences that make the memorable unforgettable to our valued customers. Rugby World Cup 2023, France will be an incredible tournament that will provide Japanese rugby fans a unique experience that will enhance the tournament.”

Presented in partnership with STH